China outdoor advertising conference is an annual meeting on the tiptoe of expectation in the field of Chinese outdoor advertising. The fourth forum will be held in Lake Malaren Convention Center from 18th Apr. to 20th Apr. 2007 in Shanghai.
The sponsor, Asia Outdoor magazine has been well prepared and arranged for this conference on the basis of a few months’ research and analysis to the outdoor industry at the end of 2006. Asia outdoor will bring the higher value to the industry in a higher jumping-off point while it accomplish organizing the past three outdoor advertising conferences.

This year’s conference is to survey the core issues in the outdoor advertising media. It is in order to view outdoor advertising out of it, give the bran-new conception in the angle of advertising owner and the front of new technology and new media.

There are five different topics which are ‘Experiencing Marketing and High Technology’, ‘Events Marketing and Olympic Idea’, ‘Innovative Media and Effect Evaluation’, ‘Harmonious Community and Surrounding Media’ and ‘Finding the Value of Media and Integrate Communication Effect’. The topics are targeted to the marketing issues and various media combination strategy and actual communication effect which are confused by the corporations.

A large amount of distinguished experts are invited to this forum analyzing the cases, debating the standpoint and making mutual conversation. There are famous marketing masters, marketing directors from well-known enterprises, Olympic economists, the outstanding delegates in the field of new media, investigating specialist from ACNielsen, CTR, Sinomonitor International, excellent creative masters, media specialists and advertising scholar, etc.

The two day’s high-level brain storm is exactly excellent so that the participators will be guided to deeply understand the reality of communication and grasp the trend of marketing. Moreover, it will make the related government department, advertising owner, media owner comprehend advertising and their own work better.

New technology and new media are currently profound enough to impact on the living of outdoor media companies. China will be the largest outdoor advertising market all over the world. The global first-class supporters for new techniques, new materials and new facilities are having close contact with Chinese outdoor advertising industry. The current forum is the best stage to comprehend the demand of different districts’ crucial/central firms and interchange idea with craft brothers in close quarters.

The current conference is to elect ‘one hundred local excellent outdoor media enterprises’ on the basis of adequately research and careful verifying. It will focus on leading the industry to expand the development of outdoor advertising on the basis of honestly management and normatively run, purify the environment of outdoor advertising hand in hand, endeavor to recommend reliable cooperate partners in the industry.

In the course the item of ‘Chinese Outdoor Advertising Creative Competition for Olympics’ will be started up by the support of the State Ethnic Affairs Commission of PRC and approved by Beijing Olympic organizing committee. Various excellent corporations and outstanding entrepreneurs are respected to be involved in 2008 Olympics which is in the person of national prosperity through this project. The corporation’s brand image and splendid personal story will emerge from this profound campaign, advance the corporation image and strengthen social value in a rapid way.

The content of this conference is highly connected with the firm’s self-regard focus and industrial pop topic as well as effective and full of diversity, It deserves the comprehensive participation and deeply cooperation. It is predicted that there will be over 350 principals attending this conference.